Bloom is an experience based event that is deliberately designed to connect the dots for artists and audiences within metropolitan cultures. A fusion of homegrown performers and artists, combined with a communal initiative births the opportunity for the art community to Bloom.

I took on the brand identity and the design of the guest journey and experience, including lighting, stage design, and other key elements throughout the space. My goal was to create a memorable, cohesive, and interactive experience that romanticized the artists and performers while the audience felt immersed.